Score Points with Customers by Switching to Eco Friendly Packaging
We know talk a lot about our eco-friendly packaging options and rightly so in our opinion – we’re proud of our innovative product range and knowing that we’re protecting the environment. Eco-protection has been a big topic for many years and continues to grow, so we’re keen to raise awareness both for our customer base and also their end users – after all, they are the ones that ultimately will dispose or reuse the packaging.
Communication is a big factor in raising awareness of environmental considerations, and bigging up your eco-credentials can score points above your competitors when it comes to influencing purchasers. Many people want reassurance that not only are their products eco-friendly, but the packaging it will arrive in is as well, so it’s important to make this clear from the start.
Packaging symbols
Placing clear, recognisable symbols on your packaging is a good way to communicate what is and isn’t recyclable, or compostable. You can see on our cardboard boxes we already print the following symbols:
In addition, you can ask us to customise your packaging to include your logo as well as any eco-credentials you wish to highlight; for example, recyclable, biodegradable or compostable.
Hydropac offers every customer a customized solution for chilled and conditioned shipping. For example, we help a customer with limited freezing capacity to deliver gel packs frozen and ready to use, and we can manufacture almost all shapes and sizes of cooling elements. As a customer, you come first: we are here to help you.
- Our Recycle-Air liner does already come with the recyclable logo as part of the logo, which is printed on the liner as standard.
- All of our ice packs come with our logo and the LDPE 4 label, which shows the product is made of low-density polyethylene or LDPE.
Spreading the Word
Make a big deal out of switching to eco-friendly packaging on your website, in your newsletters and on your social media channels. If it’s a big change, get a press release sent out. People are interested and actually warm towards companies who make the effort to protect the world around them.
- McDonalds have been criticised in the past for the amount of plastic waste produced in their product range, as well as their recycling and waste management methods, but their pledge to move towards eco-friendly packaging, products and waste management processes by 2025 has been met with a largely positive reception, which has gone a long way to restoring consumer confidence in the brand. This pledge was rolled out across PR channels, social channels, on their website and also by a dedicated marketing campaign to showcase fashion accessories made out of the new packaging.
- Walkers Crisps new recycling scheme (announced across a number of major news channels, the Walkers website and social media) has gone a long way to appease irate campaigners who were frustrated with the number of crisp packets in landfill and littering our streets, as up until December 2018, there way no clear way to recycle these given that they are not accepted by the majority of recycling plants. Over 8,500 collection points have signed up (as of March 2019) for
Sustainability Hydropac and CSR
Sustainability isn’t just a trend for us – it’s a promise. As we innovate, create, and lead, we keep our planet’s well-being at the forefront. With Hydropac, you’re not just preserving the quality of your cargo; you’re contributing to a healthier world.
Experience the power of sustainable temperature assurance with Hydropac – where excellence and environmental responsibility coexist for a brighter future.
